Minor League Baseball's First CMO Wants a Piece of National Marketers Pie

... first concerted effort to pitch Minor League Baseball as an entire entity to Corporate America under the umbrella marketing strategy "Project Brand." The plan is being spearheaded by Michael Hand, who this month was named as the first CMO in MiLB ...

http://www.broadcastingcable.com/article/492822-Minor_League_Baseball_s_First_CMO_Wants_a_Piece_of_National_Marketers_Pie.php?rssid=20104