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Tuesday, April 16, 2013

Target's 'Show Don't Sell' Content Strategy

... of course. In addition to the no-hard-sell philosophy, Target tries to get out of the way of the experts it has marketing relationships with, including designers, decorators, makeup artists and celebrities. Target's digital agency, Group SJR, writes ...

http://www.digiday.com/brands/targets-show-dont-ell-content-strategy/

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