Clinicians may believe that follow up marketing is redundant, but according to master marketer and electronic medical record expert, Nitin Chhoda, practitioners that don't utilize follow up marketing may as well save their money and give up.
http://www.americanbankingnews.com/2013/04/21/chhoda-offers-new-insights-into-the-importance-of-follow-up-marketing-and-employing-an-emr-to-facilitate-the-process/
http://www.americanbankingnews.com/2013/04/21/chhoda-offers-new-insights-into-the-importance-of-follow-up-marketing-and-employing-an-emr-to-facilitate-the-process/
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