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Showing posts with label How the Banner Ad Was Born. Show all posts
Showing posts with label How the Banner Ad Was Born. Show all posts

Friday, April 12, 2013

How the Banner Ad Was Born

... (One TV ad showed a dad reading a bedtime story to his daughter over video-conferencing.) Bill Clausen, working in marketing at AT&T, had a reputation as a forward thinker in what was then "interactive marketing." AT&T, for instance, was an early ...

http://www.digiday.com/agencies/how-the-banner-ad-was-born/

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