... It is the only ad agency in the UK to concentrate purely on direct response TV. DRTV is a form of direct response marketing. Short form DRTV commercials are typically spots of 60 seconds or less; long form infomercials are normally programmes of 15 ...
http://www.broadcastnewsroom.com/article/The-DRTV-Centre-Describes-25-Ways-To-Screw-Up-Your-DRTV-Advertising-Campaign-This-Summer-2561375
http://www.broadcastnewsroom.com/article/The-DRTV-Centre-Describes-25-Ways-To-Screw-Up-Your-DRTV-Advertising-Campaign-This-Summer-2561375
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