William McDonough's "The Upcycle" Knows No Bounds

... residents shunned the program. On the other hand, the authors point out, Singapore took on the same challenge, marketing the program as "NEWater," a refreshing and innovative concept. Today, the country recycles 30 percent of its sewage water, with ...

http://www.triplepundit.com/2013/04/william-mcdonough-upcycle/