... buyers by at least 50 percent . This has allowed their direct-sales team to focus on selling beyond the banner marketing solutions vs. IAB standard units. Publishing in 2013 is a very tough, very competitive business. In that sense, it hasn't ...
http://www.digiday.com/publishers/publishers-need-programmatic-scout-teams/
http://www.digiday.com/publishers/publishers-need-programmatic-scout-teams/
