... the way the campaign is executed. When choosing between two companies with similar products that engaged in cause marketing, 2. Make sure your cause relates to your brand. Coca-Cola, known for polar bears in their commercials and on their cans, ...
http://www.huffingtonpost.com/ernan-roman/yoplaits-cause-marketing-_b_3043227.html?utm_hp_ref=business&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HP%2FBusiness+%28Business+on+The+Huffington+Post%29
http://www.huffingtonpost.com/ernan-roman/yoplaits-cause-marketing-_b_3043227.html?utm_hp_ref=business&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HP%2FBusiness+%28Business+on+The+Huffington+Post%29
