FDA wants to understand physician experiences with direct-to-consumer ads

... health outcomes when patients request prescriptions for drugs they saw on television, radio, or print ads. But DTC marketing also could impact clinicians' prescribing habits (Pittman, 4/19). This article was reprinted from kaiserhealthnews.org with ...

http://www.news-medical.net/news/20130423/FDA-wants-to-understand-physician-experiences-with-direct-to-consumer-ads.aspx