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Friday, April 12, 2013

Publishers Need Programmatic Scout Teams

... buyers by at least 50 percent . This has allowed their direct-sales team to focus on selling beyond the banner marketing solutions vs. IAB standard units. Publishing in 2013 is a very tough, very competitive business. In that sense, it hasn't ...

http://www.digiday.com/publishers/publishers-need-programmatic-scout-teams/

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