... the idea for a second book fell into their laps. "We were discussing with the [University of North Carolina Press] marketing department the ways that World in a Skillet would be marketed, and they showed us an example of a postcard they would send ...
http://www.memphisflyer.com/memphis/booked-to-perfection/Content?oid=3390827
http://www.memphisflyer.com/memphis/booked-to-perfection/Content?oid=3390827
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