... on social-media conversations about one's business, also known as sentiment analysis, is several years old in the marketing world. "But now companies are using that same technology to look at sentiment from a risk perspective," explains Vikas ...
http://www3.cfo.com//article/2013/4/risk-management_cfo-cfo-big-data-risk-analytics-pwc-risk-in-review-sentiment-social-media-intellectual-property
http://www3.cfo.com//article/2013/4/risk-management_cfo-cfo-big-data-risk-analytics-pwc-risk-in-review-sentiment-social-media-intellectual-property
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