... publication in question syndicates that content for use on some brand's website? In that event, it becomes content marketing: independently-produced material, repurposed by the brand in question. On the other hand, was the material commissioned by ...
http://blogs.reuters.com/felix-salmon/2013/04/14/the-native-matrix/
http://blogs.reuters.com/felix-salmon/2013/04/14/the-native-matrix/
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